Rihanna has a very strong and apparent star image and one of the ways in which she conveys this is through her album covers. The image of her is at the centre of the album, this is done to draw attention to the album. She is looking down, this could represent shyness, but her facial expression suggests otherwise, the way she has her mouth slightly open is quite seductive. She is almost saying 'I'm an innocent girl with a bed streak', this is also shown in other areas of the digipak.
The colour red is a main theme used in this digipak from her hair, lipstick and the red roses seen throughout. This has many connotations, the main one being red is known as the colour of 'love', and this is her saying this album is all about love furthermore, the colour red and pink represents the pop genre which is the genre of the album.
The use of writing is very minimal in this digipak. It includes the artists name and the album name 'LOUD' which is found above and below the image of her, this is done so that nothing obstructs Rihanna's face. The text used is very subtle and a white colour is used, this is done so it stands out against the background. The colour white and the pink rose used as the image on the CD represents pureness, this links back to the the idea of innocence created from the digipak cover. Moreover, the roses also connote romance, love and femininity and this makes it apparent that it is aimed at a female audience.
This has influenced me to use a central image of my star on my digipak, and it has shown me the importance of colours. I don't have to use lots of different colours, rather I can find one colour with a strong symbol and apply it to different situations.
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