Friday 6 February 2015

Digipak Research - Disclosure








Disclosure are an English electronic music duo. The band consists of the two brother; Guy and Lawrence Howard who's music is of the House genre. What makes disclosure and their album 'Settle' so distinctive are the white lines that are drawn on their faces. This appears on their album cover (as shown above) on all their promotional images and in their music videos. Disclosure have taken this simple concept and created their whole identity. They've become so easily recognisable and so iconic; and this helps to promote their music. 

The idea of simplicity is very apparent on this album cover; they use a simple monochrome font and neutral colours. This is done to make the main feature of the white faces more stark against the almost 'dull' background. Furthermore, the album cover uses an image of two brothers, this is done to promote the idea of 'brotherhood' between the two brothers in Disclosure. 

What I am going to take away from this album cover is the importance of simplicity. It's not about how much you can shove on one page, or how much colour you can fill it with; rather it as about creating an image that is recognisable and iconic, even relatable. I feel in regards to my digipak I will use an image that plays with the idea of 'dimensions' which is also exaggerated in the music video and so will be identifiable if it appears on the digipak too.    



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