The music video for 'Changing' features elements you would expect to see in a video of the dance genre. An example of this is the use of urban locations, which promotes a 'gritty' feel to the video; the use of graffiti also helps to build on this theme. As an artist Paloma has a very dominant 'Star Image' which is utilised extensively in this video. She has this loud, fun and energetic persona that is fit for the dance genre. The idea of movement (travelling) is the concept used in this video, as we see Paloma travelling around in a 1950s Cadillac which is a further signifier of the dance genre.
The video also includes a lot of different locations and has a vibrant use of neon colours which signifies the stereotypical club scene and thus links in with the genre of the song. Furthermore, the bright colours seen throughout the video further develops its relationship with the genre as the colours used in the clothing and found in the background can connote strobe lighting used at clubs. The dancing, the colours and the main star all combined create this fun, free and youthful atmosphere, that is representative of the core ideals of dance music.
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