Thursday, 11 December 2014

Music Video Research: Blonde - I Loved You (feat. Melissa Steel)



The concept of this music video is about the friendship between two girls who live as if their bond is unbreakable, and before you know it life gets in the way and rips that bond apart. While the concept may not have a direct link with the genre of Dance/Deep House the mise en scene does. For instance the location that this music video is set in promotes a very 'urban', 'gritty' atmosphere. This is done through the use of graffiti and run-down buildings. The clothes worn in this music video are conventional of this genre of music.



The main pieces of clothing worn throughout the video are either denim or leather, this is significant as it is the type of clothing that people wear when they go clubbing or dancing and this creates links to the song being a 'dance' song. There is evidence of sexual interaction and alcohol use in this video, and this is linked to the idea of stereotypical behaviours seen at clubs, and the music video draws on it to confirm it's relationship with dance music.




 
The lighting used in the video is quite bleak, it's not very bright but it's also not too dark. This is done to emphasise the gritty scenery. The mise en scene also signifies a run down neighbourhood, which exaggerates the 'urban' feel to the music video as that particular image has become a trademark for urban video, which is further amplified by the graffiti.
 

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