Audience Research Findings

After conducting the audience research I found that:

• People expected music videos to stick to their typical conventions. For example, if their favourite genre of music was pop they'd expect to see a lot of dancing and a wide use of colours in pop music videos. 
• In a dance music video they would expect to see a lot of dancing. Either a contemporary dance, a dance that tells a story, a coordinated dance or just people dancing and having fun. 
• They all liked our idea for the music video. They liked the use of different locations and how we've incorporated dance and urban ideas into one video e.g. through the use of graffiti and the Leake Street tunnel.
• They agreed it would make the video fun and exciting to watch. They also liked our ideas for special effects such as a 'rewind' It's unique and would make the video more interesting to watch. 
• The group thought it would appeal to our target audience of 15-25 year olds so long as we got the tone of the video right. This would be achieved through the use of costumes, colours and our star's persona. 
• The use of locations such as the stake park would appeal to an audience of that age as it is perceived as a young person's activity the audience would be able to identify with the video.
• It also pointed out how we should use the idea of the 'male gaze' to attract a male audience.
• Ideas that were suggested to improve our music video is to use a mixture of boys and girls so that the video can appeal to both sexes. 
• Another suggestion was to include something other than just singing; such as a narrative. And if we were to use skaters, we should use real skaters and get them doing tricks as it would look better.