The video for Afterglow is by far one of my favourites because of the ingenuity and originality of the visuals. The concept of the video revolves around a couple, and describes all their time together using objects or metaphors. An example of this is how they used clocks to illustrate the minutes they spent together.
This music video didn't stick to the typical conventions of a dance track. There is no apparent 'star' to attract viewers; but it is compensated by the engaging narrative. The video gains its appeal and likeability through its comedic value, as well as through the audiences being able to identify with the couple. The music video draws on the idea of a sexual relationship, this is done through the use of sexual equipment and metaphors/innuendos. This is an example of how the video does incorporate elements which are typical of the dance genre. The typical target audience for this music video is 15-26 year old's, who are part of a mainstream culture.
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